Hi,
I am Dr. Pushpendra Khandelwal
I am a Sales & Marketing and Google Certified Digital Marketing Professional and Trainer
I welcome you to my website
Phone: +91-9414057555
Mail: contact@pushpendrakhandelwal.com
Profile
Dr. Pushpendra Khandelwal is a seasoned professional in Sales & Marketing, a Google Certified Digital Marketing Expert, and an accomplished Trainer. With an extensive career spanning over 28 years, his expertise is deeply rooted in Branding, Advertising, Sales, and Marketing. He has made significant contributions to renowned organizations at various levels, including Wockhardt Ltd, ICFAI University, TruWorth InfoTech, Pacific University, JK Lakshmipat University, Bangladesh Computer Council (Dhaka, Bangladesh), Sri Sri University, and Xavier Institute of Management (XIMB). Throughout his professional journey, he has held leadership positions, successfully leading teams of marketing professionals and educators ranging from 5 to 28 members.
Dr. Khandelwal has provided Sales & Marketing and Digital Marketing consultancy services to prestigious institutions such as the Ministry of ICT (Bangladesh), JK Lakshmipat University, Bangladesh Academy of Rural Development, Pacific University, Wockhardt Ltd, TruWorth Infotech Pvt. Ltd., IIS University, Bangladesh Computer Council, and Idea Cellular, among others. His expertise in Marketing and Digital Marketing Training and Consultancy is delivered through his consultancy venture, “Graffiti World” (www.graffitiworld.in).
Furthermore, he serves as a consultant for Tata Consultancy Services (TCS), upGrad, and NIIT Limited. His contributions to the entrepreneurial ecosystem are also recognized through his designation as a mentor under Startup Odisha (Registration No. OSP/MT/00045).
Education
PhD
Doctor of Philosophy (Marketing)
Mohanlal Sukhadia University, Udaipur
2011 – 2015
EEP
EEP-Digital Marketing for Business and Growth
Indian Institute of Management, Bangalore
2015 – 2015
MBA
MBA-Master of Business Administration
Indira Gandhi National Open University, Delhi
2001 – 2004
PGDMSM
Diploma in Marketing and Sales Management
Bhartiya Vidya Bhavan, Delhi
1995 – 1996
PGDIRPM
Diploma in IR and Personnel Management
Bhartiya Vidya Bhavan, Delhi
1996 – 1997
B.Sc
Bachelor of Science (B.Sc.)
The University of Rajasthan, Jaipur
1991 – 1994
Experience
XIM University
Bhubneshwar, India
Visiting Professor
July-2023-Till Date
Symbiosis University
Indore, India
Professor & Director (SDMM)
Aug-2022-Aug-2023
Sri Sri University
Cuttack, India
Associate Professor
July-2016-Till Date
Bangladesh Computer Council
Dhaka, Bangladesh
Consultant and Trainer
Aug-2015 – Jan-2016
JK Lakshmipath University
Jaipur, India
Coordinator (Admissions & Marketing)
Nov-2012 – July-2015
Pacific University
Udaipur, India
Assistant Professor
Jun-2009 – Oct-2012
ICFAI University
Jaipur, India
Sr. Regional Marketing Coordinator
July-2008 – May-2009
TruWorth Infotech Pvt. Ltd.
Jaipur, India
Deputy General Manager
Jun-2007 – July-2008
ICFAI University
Jaipur, India
Manager (Marketing)
March-2005 – Jun- 200
Wockhardt Ltd.
Jaipur, India
Regional Manager
July-2003 – Nov-2004
Wockhardt Ltd.
Jaipur, India
Territory Manager
July-2000 – July-2003
Wockhardt Ltd.
Jaipur, India
Sales Representative
July-1995 – July-2000
Empanelled Training Partner
Subject Matter Exper
TATA ION
Empanelled Digital Marketing Trainer
NIIT Technology
Empanelled Digital Marketing Trainer
upGrad
Empanelled Digital Marketing Examiner
Rajasthan I.L.D. Skills University (RISU)
Registered in
Ministry of Micro, Small & Medium Enterprises
Registered in
DPIIT – StartUp India
Empanelled Digital Marketing Trainer
StartUp Odisha
Empanelled Digital Marketing Trainer
GraffitiWorld (graffitiworld.in)
Founder Director & Digital Marketing Trainer
79PM Lozicx Pvt. Ltd.
Publications
- “Marketing of Education in Advent of Privatization of Higher Education in India”, International Conference on Global Financial Crisis, Challenges and Opportunity Ahead, MB College, Udaipur, 13-15 January 2011
- “Changing Face of Banking, “Challenges and Opportunities Ahead”, UGC Sponsored National Seminar on Emerging Trends in Economic Environment, Mohan Lal Sukhadia University, Udaipur, 5-6 February 2011
- “Private Label Brands “An Emerging Trend in Organized Retail Industry”, International Conference on Contemporary Innovative Practice in Management, Pacific University, Udaipur, 13-14 April 2012
- “Private Label Brands and Consumer Brand Consciousness”, Pacific Business Review (International), Volume No. 7, Issue No. 8, (February-2015), ISSN 1360-2381
- “A study of Indian Government’s e-governance initiatives and its impact on common people”, National Conference on Good Governance: Then, Now and Beyond, Sri Sri University, Cuttack, 4-5 February 2017
- “Celebrity Endorsement: A Review and Research Agenda”, International Journal of Research in Commerce & Management, Volume No. 8, Issue No. 07 July-2017, ISSN 0976-2183
- “Cloud computing as a tool for revival of the sick sponge iron industries”, Indian Journal of Scientific Research, Special Online Issue- August 2017, ISSN: 2250-0138 (Online)
- “A study to understand the association between “Shape” “Colors” and “Typeface (Fonts)” with people perception about organization’s brand personality attributes”, International Journal of Research and Analytical Reviews (IJRAR), Volume 5, Issue 3 August 2018, E-ISSN 2348-1269, P- ISSN 2349-5138
- “A detailed study to understand the significance of automation of the retail industry”, International Journal of Management, IT & Engineering, Volume. 8, Issue 8 (1), August- 2018, ISSN: 2249-0558
- “Use of celebrity in social marketing: An empirical study of the attraction phenomenon”, Training & Development Journal, Volume No. 8, Issue 2, January-2019, ISSN: 2231-0641
- “Technology in Retail”, International Journal of Research in Social Sciences, Volume No. 9, Issue (1), January 2019, ISSN: 2249-2496
- “A study of the celebrity attributes that influence consumers in social Advertisements”, International Research Journal of Management Science & Technology, Volume. 9, Issue 3 [Year 2018], ISSN 2250 – 1959 (0nline) 2348 – 9367 (Print)
- “A study of the effectiveness of ERP implementation in private universities of Odisha”, International Journal of Management, Technology and Engineering, Volume IX, Issue V, MAY – 2019, ISSN: 2249-745511
- “A Study of Effectiveness of ERP Implementation On Corporate Word”, International Journal of Management, Technology and Engineering, Volume IX, Issue V, MAY/2019, pp. 4039-4054, May-2019, ISSN: 2249-7455
- “A study to understand the association between “Shape” “Colors” and “Typeface (Fonts)” with people perception about organization’s brand personality attributes”, Proceedings of the 6th International Conference on Marketing, Hanoi, Vietnam, Vol. 5, 2018, pp. 34-63, 11th -12th, October, ISSN: 2357-2655 online
- “A Proposed Model for Agricultural Marketing in Odisha” India, International Journal of Recent Technology and Engineering (IJRTE), Volume-8 Issue-5, January 2020, pp. 836-839, ISSN: 2277-3878
- “Farming practice and income generation – A comparative analysis between Odisha & northeastern states of India”, International Journal of Management (IJM)*, Volume 11, Issue 8, August 2020, pp. 1148-1157, Aug 2020, ISSN Print: 0976-6502 and ISSN Online: 0976-6510
- “A study to understand the factors that influence Indian buyers to shift from National Brands to Private Label Brands. A study on major metro cities of India”, International Journal of Management (IJM)*, Volume 11, Issue 10, October 2020, pp. 510-524, Oct 2020, ISSN Print: 0976-6502 and ISSN Online: 0976-6510
- “An Empirical Study of Factors Influence ERP Implementation on Education Sector.”, International Journal of Advanced Science and Technology (IJAST)*, Volume 29, No. 12s, (2020), pp. 2796-2804, ISSN Online: 2005-4238
- “An Empirical Study on Effectiveness of ERP Implementation in BPUT of Odisha”, Design Engineering*, Issue 8 (2021), pp. 5713-15722, ISSN: 0011-9342
- “Understanding of Bloom’s Taxonomy through Outcomes of the Examination in ERP System”, NOLEGEIN Journal of Entrepreneurship Planning, Development and Management*, Volume 5, Issue 1, 2022, ISSN: 2581-3900
- “India’s Framework for Excellence in Higher Education through ERP System”, ANVESAK, Volume 53, No. 8 (1), July 2023, ISSN: 0378 – 4568
- “The Future of Digital Marketing in the Era of Artificial Intelligence”, poster presentation in the MICA’s 11th Annual Conference, MICA ICMC 2025, January 7 to 9, 2025, at MICA, Ahmedabad, India
- “The Evolving Landscape of Digital Marketing: Job Outlook and Future Trends”, paper presentation in the MICA’s 11th Annual Conference, MICA ICMC 2025, January 7 to 9, 2025, at MICA, Ahmedabad, India
“The Ultimate Guide to Digital Marketing: From Basics to Advanced Tactics”
by
Dr. Pushpendra Khandelwal
“The Ultimate Guide to Digital Marketing: From Basics to Advanced Tactics” by Dr. Pushpendra Khandelwal is a comprehensive book designed for both beginners and professionals in digital marketing. The book covers major areas of digital marketing, including website and mobile application architecture, SEO, SEM, Social Media Marketing, web analytics, blogging, affiliate marketing, and email marketing. It provides practical, hands-on guidance with real-life examples, screenshots, and step-by-step tutorials, especially for tools like Google Ads and Google Analytics. The author emphasizes technical understanding, real-world implementation, and easy-to-understand language to help readers effectively learn and apply digital marketing concepts. The book also highlights the evolving nature of digital marketing and keeps its content adaptable for future updates.
Available on Amazon.in
